Part 7

The First Wave Of NuWave

NuWave 6 Months On

What Our Customers Think

After a spring of swell and favourable winds, and a busy summer season of surf lessons, it’s fair to say that our natural rubber suits have been thoroughly tried and tested. With a full range of wetsuits in the NuWave offering, we wanted the new range to be accessible to all without compromising on comfort, warmth, flexibility or style. After six months of being put through their paces, NuWave wearers have reached a verdict, and judging by feedback from our core stores and supporting surf schools, it appears that the collection has been a success! Pete at King Surf School in Mawgan Porth, Cornwall, said, “The customers are proud to wear them because they have less environmental impact on the planet.”

Most commonly noted is the soft feel and stretch of natural rubber, with many customers agreeing that they are comfier than standard neoprene suits. A second factor, specifically from surf schools, is the longevity of the suits. Surf schools put their suits through the mill - with multiple people pulling on a single suit throughout the day, over the course of the summer. Trampled into tarmac, deep cleaned regularly and baked by the sun or put away wet, the NuWave suits are still holding up as well as our previous ranges. “The longevity was a big unknown for us and we’re really impressed,” said Dale at Big Green Adventures in Crantock, Cornwall.

We spoke to surf shop staff and surf school owners across the UK and Ireland to discover what their customers and clients thought of NuWave. Read on to hear their glowing reviews.

“The feedback has been great on the NuWave. I had a chat with a customer yesterday who said he was surprised by how stretchy and soft the NuWave felt and that he's glad that wetsuits are going in that direction. He also liked the fact that they were an affordable option!”

Aaron, Down The Line, Hayle, Cornwall

“…he was surprised by how stretchy and soft the
NuWave felt.”

"The suits have been bang on - absolutely brilliant. People are noticing extra flexibility and we get plenty of people coming back and asking for them specifically, plus people find them comfier and stretchier. The big take away from me is that half of what we have now is all NuWave, and they stand up to the test. We haven’t had any major breakages and they’ve been hammered on hire and lessons and are still in good nick. It’s a big thing for me. The longevity was a big unknown for us and we’re really impressed."

Dale - Big Green Adventures, Crantock, Cornwall

“We get plenty of people coming back and asking for them specifically.”

"We've had nothing but positive feedback on the NuWave wetsuits, from friends who've bought them as well as customers. Everyone says that they're incredibly flexible and comfortable. Lots of our customers have been really excited to check out natural rubber wetsuits, their eyes seem to light up when we tell them about them. The future of surf retail certainly seems to be shifting towards more sustainable options."

Troggs Surf Shop, Northern Ireland

“…their eyes seem to light up when we tell them about them…”

"We’re loving the NuWave suits! The customers are proud to wear them because they have less environmental impact on the planet. They seem to be better [than neoprene]! All of the feedback has been that they are slightly lighter and nicer to touch, so better to wear in terms of comfort, with no drop in quality. Nothing's gone wrong and no one is getting cold in them, so at the moment we’re stoked! It's 100% positive feedback from us. We can’t wait for the instructor suits to come out."

Pete - King Surf, Mawgan Porth, Cornwall

“The customers are proud to wear them because they have less environmental impact on the planet.”

"They have created a talking point, and have demonstrated that the quality of the natural rubber has improved massively and is now on a par with limestone based neoprene."

Andrew - Anns Cottage, Cornwall

“…the quality of the natural rubber has improved massively…”

We’re delighted with the ongoing positive reaction both to the NuWave range and to the direction that it’s taking C-Skins in. Our Autumn/Winter range has just launched and is available now in stores across Europe, with a full range of natural rubber winter wetsuits ready to take you through the coldest months of the year without any compromises.